Influencer marketing is high on the agenda of PR agencies and the brands they represent. But how many understand how to find influencers, how they work, when and whether to pay them, or the role of microinfluencers, for example?
I’ve been on both sides having run influencer relations for B2B and B2C brands, and on the receiving end as a former journalist and current award-winning football culture blogger.
Check out my quick five top tips video below. If your PR agency or organisation needs influencer relations training, then please drop me an email to discuss.