Whether it’s journalists, bloggers or vloggers, you’ll need to interact with influencers as part of your brand awareness, advocacy and link-building efforts. Not every organisation or PR agency is doing this to great effect, and could benefit from journalist and blogger relations training.
Drawing on his experience as journalist, PR consultant and blogger, and from running blogger relations programmes for major brands, our trainer Chris Lee will visit your office and spend three hours with you to help you develop your influencer outreach programmes so that you can approach the right influencers with more confidence and improve results.
What you will learn:
In this convenient course at your office you will learn:
- What makes a great story?
- What content do influencers want?
- How do journalists and bloggers work?
- How to identify influencers
- Building diverse and authoritative inbound links
- How to qualify influencers and maintain a contacts database
- Influencer outreach best practice
- Rules on disclosure
The course is fully interactive, so you will need to bring one laptop per two people.
Who should attend?
Applicable to all levels of consultant, but particularly staff who regularly contact media, attendees will come away from the influencer relations session feeling empowered and confident that they can become seen as reliable, go-to sources to influencers, and improve their chances of generating quality coverage that helps achieve wider business objectives.
What’s the cost?
The Influencer Relations training course runs for three hours and costs £650+VAT, plus travel if outside London. Group size should not exceed 20 to get best value.
About the trainer
Chris Lee is a freelance digital consultant. He has worked in B2B and B2C PR and media in the UK and APAC for more than 17 years. He is a former technology journalist and award-winning blogger*, and has run blogger relations programmes for Ubisoft, among other brands.
Chris headed up digital skills development worldwide at integrated communications consultancy Grayling and is a PRCA-accredited trainer.
*Winner of Best Business Blog 2007 from Communicators in Business for the Rainier PR blog
Please get in touch if you’d like to discuss setting up a blogger relations training session:
T: +44 (0)20 3289 3550