Tag Archives: content marketing

How to create a content calendar

Nine in ten B2B marketers (91%) use content marketing, so do around 86% of B2C marketers*. Recent studies also show that search drives more site referral traffic than social media. With this in mind, it’s imperative that organisations produce a consistent flow of high-quality content to draw in site visitors and inform and persuade them

Read More

Lisa Myers

Podcast: Effective Content Marketing with Lisa Myers

With so much crap on the Internet, how can you really stand out with quality content? For Lisa Myers of London-based Verve Search, the answer lies in truly understanding what appeals to audiences, then taking a different approach to content creation and seeding. I attended The Inbounder conference in Valencia recently, where Lisa Myers of Verve

Read More

“Peak Content” should act as call-to-arms on content marketing – Make it count

As studies point to a decline in engagement rates, the focus should not be about the quantity of content marketing output; it should always be on quality. Engagement rates are on the wane, according to a major study, which may cause a few brands to assess their content strategies, but the supposed phenomenon about “Peak

Read More

Being a ‘useful brand’ starts with the words we use

All organizations claim to put their customers first. But if they’re using confusing jargon and providing poor web user experience, then that promise is quickly undermined. In the age of growing semantic search and in the name of common sense, it’s time B2B organisations in particular spoke the language of their audience. There’s a wonderful

Read More