Tag Archives: content marketing best practice

Lisa Myers

Podcast: Effective Content Marketing with Lisa Myers

By Content Marketing, digital strategy, , , ,

With so much crap on the Internet, how can you really stand out with quality content? For Lisa Myers of London-based Verve Search, the answer lies in truly understanding what appeals to audiences, then taking a different approach to content creation and seeding. I attended The Inbounder conference in Valencia recently, where Lisa Myers of Verve

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“Peak Content” should act as call-to-arms on content marketing – Make it count

By Content Marketing, ,

As studies point to a decline in engagement rates, the focus should not be about the quantity of content marketing output; it should always be on quality. Engagement rates are on the wane, according to a major study, which may cause a few brands to assess their content strategies, but the supposed phenomenon about “Peak

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