Tag Archives: Brandwatch

Will McInnes Brandwatch

Podcast: Data Analytics in PR with Will McInnes, Brandwatch

Communications professionals have had to become more rounded in the digital era. This means understanding how to use data analytics in PR. Data can provide the context in which great ideas can exist, according to Will McInnes, Chief Marketing Officer at social media monitoring and analytics tool, Brandwatch. In this podcast, Will outlines the value of

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