In the second of three discussions on Influencer Relations, I sat down with fellow independent consultants, Ste Davies and Scott Guthrie, to discuss best practice for PR professionals looking to work with influencers. We cover: The growth and future consolidation of influencer platforms Creative control and ownership How influencers work differently from journalists How to
Influencer marketing is high on the agenda of PR agencies and the brands they represent. But how many understand how to find influencers, how they work, when and whether to pay them, or the role of microinfluencers, for example? I’ve been on both sides having run influencer relations for B2B and B2C brands, and on
Google has given bloggers very clear instructions on how to disclose interest when reviewing products provided to them by brands. PR professionals should know these rules when dealing with bloggers. Blogs could be hit by a Google penalty if site owners do not adhere to new best practice guidelines. In this Webmasters post, Google instructs
