Our hands-on social media training course will take you all the way from building a digital strategy through to execution and measurement. Whether you’re starting from scratch or just in need of a refresher on the latest social media trends and thinking, our one-day social media training course will benefit you.
Our trainer Chris Lee is a Public Relations and Communications Association (PRCA)-accredited trainer and a visiting lecturer at London College of Communication. He has led digital campaigns for well-known global brands, including Philips, Ubisoft and Hilton Worldwide. Chris has a PR and tech journalism background and is a freelance digital consultant.
Chris will come into your office or preferred location, coaching you through the social media landscape and running practical tests and brainstorms as we go on how you could apply learnings to your own business or clients.
About your Social Media Training Course
- Social Media and the Customer Decision Journey
- Planning for Social Media
- The Psychology of Social Media
- Community Management best practice
- Facebook overview
- Twitter overview
- Instagram overview
- LinkedIn overview
- YouTube overview
- Content Marketing and SEO
- Writing for Social Media
- Crisis Comms on Social Media
- Measurement and Reporting
About the social media trainer
Chris Lee has worked in digital marketing, PR and online journalism since 1998 across both business-to-business and consumer-focused industries.
Chris co-led the launch of Philips’ Male Grooming’s social media and content marketing worldwide, and ran blogger relations programmes for computer games manufacturer Ubisoft.
From 2013-15, Chris was Head of Digital Knowledge at global integrated communications agency Grayling, leading digital skills development for Grayling staff across more than 30 offices in more than 20 countries worldwide, developing the company’s social media crisis simulator, Storm.
Chris has run social ad campaigns for Hilton Worldwide (Bronze winner at the Travel Marketing Awards 2016), as well as writing on advertising technology for the University of Westminster’s New Media Knowledge site between 2008-14. Chris also helped to promote demand-side platform Kenshoo in the UK. [Continues…]
What’s the cost?
Our Social Media Training Course costs £1,600+VAT, plus agreed transport costs if outside of London. Teams should be capped at 20 people to get full value.
How do I book a social media training session?
Please get in touch if you’d like to discuss setting up a social media training session:
Email Chris Lee or call +44 (0)20 3289 3550