SEO Training for PR Professionals Course Overview

SEO PR training

SEO PR skills are in demand. Our hands-on SEO Training for PR Professionals course will give you the basic grounding you need to weave search objectives into your PR work. This will help you create more effective business results for your organisation and/or clients over the long term.

Google’s algorithm rewards diverse and inbound links, and authoritative, relevant and high-quality content, playing to PR’s strengths of influencer relations and engaging content creation.

 

Our half-day SEO Training for PR Professionals course, held on-site at your offices, will show you how search engines work, how to plan content, build inbound links, rank higher and upsell services to your clients.

Victor quoteWhat you will learn

Attendees of the SEO Training for PR Professionals course will learn:

  • The role of search in the decision making journey
  • How search engines work
  • The role of keywords in 2016 and how to research them
  • Core SEO toolkit
  • Technical SEO basics
  • On-Page SEO basics
  • Off-Page SEO basics
  • How to create an SEO PR audit
  • Defending a brand’s reputation on search engines
  • Ethical link building
  • SEO-based content planning
  • Performance analysis
  • Measurement

Who should attend?

Our SEO Training for PR Professionals course is relevant for all levels of communications, from strategists to content creators and those reaching out to influencers.

What’s the cost of the SEO Training for PR professionals course?

We fit a lot into four hours, and completely build around whenever is suitable for you. The cost is £895+VAT and attendee count should be capped at 16 for best value. Attendees will need at least one laptop between 2-4 people.

We are happy to travel to wherever you are in the world but the cost of any travel outside London would need to be agreed.

About the trainer

Chris Lee is a freelance digital consultant and has worked in B2B and B2C PR and media in the UK and APAC for nearly two decades. He co-led the global roll-out of Philips’ male grooming content and social media programme, and has run digital campaigns for other major brands, including Hilton and Ubisoft.

Chris is a PRCA-accredited trainer and for three years led integrated communications agency Grayling’s digital skills development worldwide for more than 900 staff across more than 20 countries.

He has trained for ClickZ and BrightonSEO, and also helped launch SEO analytics software firm Searchmetrics into the UK. [Continues…]

Chris Lee digital trainer

Chris Lee running ‘Writing for the Web’ for ClickZ, Singapore, 2015

How do I book a session?

Please get in touch if you’d like to discuss setting up a session:

Email Chris Lee or call +44 (0)20 3289 3550

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