PR Training for SEO Professionals

As Google and other search engines continue to reward authentic inbound links as a key ranking factor, so public relations (PR) skills have become essential for SEO.

To help search agencies understand how to build authentic, diverse and authoritative links, we have launched a half-day PR training course for SEO Professionals.

During the course – held at your office or location of your choice – you will learn:

  • How to identify relevant media and influencers
  • How journalists work
  • The role of influencers and micro influencers, and how to work with them
  • What makes a good media story?
  • When to use a press release and how to write them
  • The PESO Model (Paid, Earned, Shared, Owned media)

All designed to give you confidence to pitch stories that build those all-important diverse, authoritative and authentic inbound links. You will be given influencer relations and content marketing planning templates to take away and use.

Who should attend?

Our PR Training for SEO Professionals course is relevant for all levels of search specialists, from strategists to content creators and those aiming to build links.

What’s the cost of the PR Training for SEO professionals course?

We fit a lot into four hours, and completely build around whenever is suitable for you. The cost is £995+VAT and attendee count should be capped at 16 for best value. Attendees will need at least one laptop between 2-4 people.

We are happy to travel to wherever you are in the world but the cost of any travel outside London would need to be agreed.

About the trainer

Chris Lee is a freelance digital consultant and has worked in B2B and B2C PR and media in the UK and APAC for more than 18 years.

He co-led the global rollout of Philips’ male grooming content and social media programme, and has run digital campaigns for other major brands, including influencer relations programmes for Ubisoft and award-winning Facebook campaigns for Hilton.

Chris is a PRCA-accredited trainer and for three years led integrated communications agency Grayling’s digital skills development worldwide for more than 900 staff across more than 20 countries.

He has trained for ClickZ, BrightonSEO and the London College of Communication, and also helped launch SEO analytics software firm Searchmetrics into the UK. [Continues…]

Chris Lee social media trainer

Chris Lee at HURA, Croatia’s advertising industry body, 2016 [Credit: Silvija Kovacic, HURA]

How do I book a session?

Please get in touch if you’d like to discuss setting up a session:

Email Chris Lee or call +44 (0)20 3289 3550

Learn more about Influencer Relations with our five-step guide:

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