When I looked online into the subject of PR degrees I found more than 30 institutions offering such courses. It’s a hot topic and university courses must keep pace with rapid change in the comms sector to remain relevant. So I’ve invited a student onto the podcast to discuss it further.
I’ve worked with academia within various areas of digital marketing over the last decade, including writing for the University of Westminster and most recently a visiting lecturer at London College of Communication, and this subject fascinates me. This is a subject of particular interest as communications agencies increasingly demand skills from outside the traditional PR skillset.
To discuss the topic, my guest is University of Westminster student Marcel Klebba, himself a prominent PR blogger and prolific networker.
Have a listen. What do think about PR degrees?