Communications professionals have had to become more rounded in the digital era. This means understanding how to use data analytics in PR. Data can provide the context in which great ideas can exist, according to Will McInnes, Chief Marketing Officer at social media monitoring and analytics tool, Brandwatch.
In this podcast, Will outlines the value of data in PR and marketing, and the skills required by comms professionals to source and interpret data to enable them to hone content and messaging accordingly.
We talk about the important issue of sentiment and how artificial intelligence is changing the way data is sourced and interpreted. Have a listen, and if you’d like to learn more about digital marketing, check out our 60-minute webinar training series and reserve your place.
Brandwatch is hosting its inaugural Now You Know User Conference, May 9-11 in Chicago. The two-day event features talks, panels and networking around how social data is changing the world’s biggest brands with speakers hailing from Bank of America, 3M, Weber Shandwick, Johnson & Johnson and more.