Podcast: Advanced Facebook Advertising with Shea Bennett, Identity Group

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As we have covered before, Paid Media is an essential part of PR and communications.

In this podcast, we catch up with Shea Bennett from the branding and marketing consultancy Identity Group to deep-dive into Facebook advertising.

Have a listen. There are some cracking insights on how to use Facebook for B2B and how Facebook’s pixel works for cross-channel customer targeting.

If your team needs Paid Media training, get in touch.

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