Google Analytics Training for PR Professionals

Google Analytics training for PR professionals

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Google Analytics is an essential tool for the modern PR professional. We run interactive Google Analytics training for PR pros and we come to your offices to make it more convenient for you.

What you will learn

In our four-hour Google Analytics Training for PR Professionals course, we cover:
– Getting started with Google Analytics
– Dashboard overview
– Site admin and management
– How to create custom reports
– Segmentation
– Goals and Events
– Setting up tracking code
– Search Console overview

Chris Lee trains at How to Wow, Zagreb, 2016

Our digital trainer Chris Lee will come to your office, wherever you are in the world, to run the session. This is an immersive session. We recommend staff bring their own laptops with any Google Analytics accounts that they run. This is so they can follow and discover new insights as they go.


About your trainer

Chris Lee is a freelance digital consultant based in London, UK. He has nearly two decades of experience in B2B and B2C technology digital marketing, PR, journalism.
He was agency side lead for the global launch of Philips male grooming content and social. He has done award-winning Facebook campaign work with Hilton and led influencer relations programmes for Ubisoft.
He is a Public Relations and Communications Association (PRCA)-accredited trainer and is a visiting lecturer at the London College of Communication. He led digital skills development worldwide for three years at global PR firm, Grayling.

How much does it cost?

Our four-hour Google Analytics Training for PR Professionals session is £750 + VAT, plus travel expenses if outside of London.
To book your course or if you have any questions, drop us an email or call +44 (0) 20 3289 3550.
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