Digital Training for the C-Suite Course Overview
Are you confident that you can articulate how social media could benefit or negatively impact your business? Do you understand how digital channels fit into your target audiences’ decision-making process? We will come to your office to spend a digital training day with your key executives to explain everything in an informative and interactive way.
In this one-day crash course into the nature and role of the social media channels that affect your business, you will come away with a clearer understanding on how the way audiences interact with you and your business has changed and will continue to evolve. More importantly, you’ll leave confident you can keep ahead of the curve and adapt your business to emerging challenges and opportunities.
What you will learn
In this one-day course you will learn:
- The role and nature of the key social media channels
- How your audiences behave on social media
- What your audiences are looking for on search engines and how to apply that learning into your business offering and content
- How the media has changed and tactics to reach influencers
- How to use content to inform and persuade audiences
- Crisis communications in the era of the Social Web
- What does ‘success’ look like and how can you measure it?
Who should attend?
This course is relevant to all key decision makers who do not feel confident with their knowledge of the digital marketing ecosystem or would just like a refresher on Internet marketing best practice.
Marketers, IT managers and sales directors in particular would benefit.
What’s the cost?
The Social Media for the C-Suite course runs for between 09.30-1700 at your premises, with a break for lunch and costs £1,800+VAT, plus travel if outside London. Group size should not exceed 20 to get best value.
About the trainer
Chris Lee is a freelance digital consultant and has worked in B2B and B2C PR and media in the UK and APAC for more than 16 years. He co-led the global rollout of Philips Male Grooming’s social media and content presence worldwide, and has worked with major brands in PR and digital media, including Xerox, Ubisoft and Hilton Worldwide.
Chris headed up digital skills development worldwide at integrated communications consultancy Grayling and is a PRCA-accredited trainer.
How to book
If you would like to discuss the course in greater detail and how it could be tailored to your needs, please call Chris Lee on +44 (0)20 3289 3550 or via email firstname.lastname@example.org. We look forward to helping you build your digital business.