Digital Strategy Training
Organisations and PR consultancies alike need to keep up to date with the latest developments in digital communications, so that they can continue to communicate effectively with audiences and achieve business objectives in a fast-changing world.
Every organisation is unique and so should its online voice…
Drawing on nearly two decades of experience in PR, journalism and social media marketing, we are ideally placed to help you articulate your offering through content, social and influencer outreach.
In this fully interactive one-day session can be held at your office and we can use live prospect or client examples, you will learn:
- How to run social and content audits
- Using tools to map audiences and trends
- Creative planning
- Creating the right content and tone of voice for your audience
- How search engines work
- Social media best practice bespoke to your brand and audience
Our digital trainer Chris Lee is a PRCA-accredited trainer and led digital skills development for integrated communications agency Grayling across more than 50 offices in more than 30 countries worldwide, as well as providing strategic input for Hilton Worldwide, Croatia National Tourist Board and Kenya Tourism and Investment.
At Grayling he developed the company’s online crisis and community management simulator tool, Storm.
While Vice-President of Digital at Ketchum sister agency Emanate, Chris co-directed the launch of Philips’ Male Grooming’s social media and content marketing worldwide, and ran blogger relations programmes for computer games manufacturer Ubisoft.