Category Archives: SEO PR training

Has PR lost the digital battle?

  After the digital land grab, PR agencies seem to be faced with a choice: specialise in PR or go all-out into multi-disciplined comms. Is there still a role for the middle ground? This recent post from the respected Altimeter Group argues strongly that PR has lost its seat at the digital table. Budgets that

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Paid Media Training

Five reasons PRs need to get good at Paid Media

Have you spotted Paid Media creeping into your scope of work in recent years as a way to increase reach? Paid Media and PR form a symbiotic relationship. Here’s why… Paid Media is now part of the PR mainstream. We’ve become advertisers almost by accident and as a result can now gain a holistic view

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SEO PR

As PR and Search merge, who should ‘own’ SEO?

The correlation between an organisation’s content and outreach, and its ability to rank highly on search engines is only getting stronger. PR may have thought it owns reputation, outreach and content, but is that assumed position under threat from SEO agencies? I have been fascinated and encouraged by the conversations within the search industry –

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