Category Archives: PR

The difference between strategy and tactics in PR

The frequent misuse of the terms “strategy” and “tactics” in public relations annoys me. If you’re a student of PR or even just unsure of the difference between strategy and tactics, this post will answer your questions. A few years ago I charged a young account manager with developing a strategy for a client as

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AI can’t replace us but we must work with the change

I’ve been reading how Artificial Intelligence (AI) is going to replace PR jobs. I believe quite the reverse is true. Automating low-skilled, repetitive tasks will free many to do more meaningful, thoughtful PR. You can never replace human authenticity with robots in a people industry. I read this thoughtful piece on the PRCA blog around

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Podcast: Regional Comms and the State of PR with Rich Leigh

My guest in this podcast is Rich Leigh who runs his own consumer PR agency in Gloucester, England. We talk: Measurement: How SEO and PR are married with social and content, therefore metrics should reflect true business objectives, not vanity metrics or (the amazingly still-used) advertising value equivalent The London Bubble: Prompted by Marshall Manson

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Turning 18 (in comms): What I have learned…

This month marks 18 years since I started my career in communications. Here are the key lessons I’ve learned on the journey from faxing press releases to self-destructing Snapchats. I fell into PR. I didn’t plan to, I wanted to be a journalist when I left university. (that happened too, thanks to PR, eventually). It

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Has PR lost the digital battle?

  After the digital land grab, PR agencies seem to be faced with a choice: specialise in PR or go all-out into multi-disciplined comms. Is there still a role for the middle ground? This recent post from the respected Altimeter Group argues strongly that PR has lost its seat at the digital table. Budgets that

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