As we have covered before, Paid Media is an essential part of PR and communications. In this podcast, we catch up with Shea Bennett from the branding and marketing consultancy Identity Group to deep-dive into Facebook advertising. Have a listen. There are some cracking insights on how to use Facebook for B2B and how Facebook’s
After the digital land grab, PR agencies seem to be faced with a choice: specialise in PR or go all-out into multi-disciplined comms. Is there still a role for the middle ground? This recent post from the respected Altimeter Group argues strongly that PR has lost its seat at the digital table. Budgets that
The rise of Paid Media as a means to reach audiences impacts the communications industry in terms of content, skills and budget. In this podcast, I caught up with Farhad Koodoruth, co-founder of PR and digital marketing agency Threepipe, to understand where Paid Media fits into the customer decision journey, and how the practice is
We talk to Max Tatton-Brown, managing director of London-based integrated comms firm Augur, about: What makes an efficient communications agency in 2016 The role of Paid Media in amplifying content How smaller, modern and integrated agencies could threaten the established players This really is a great conversation and there are nice shout-outs for Battenhall and Montfort, although apologies upfront
Have you spotted Paid Media creeping into your scope of work in recent years as a way to increase reach? Paid Media and PR form a symbiotic relationship. Here’s why… Paid Media is now part of the PR mainstream. We’ve become advertisers almost by accident and as a result can now gain a holistic view
