There are few positives from Edelman’s new Trust Barometer, but our belief in what we find in Search is on the rise. Couple this with other recent data on the trustworthiness of influencers and ethical brands you can see the emerging trust challenges for PR. Trust is the currency of the Internet. That’s how I
How can brands best prepare and distinguish between genuine customer complaints and Internet trolls? Here are our six steps for managing online customer service. The Internet has always been toxic long before 2016, this most polarising of years. In 2015, a quarter of UK teens reported being trolled online. For brands keen – rightly
Sometimes communications teams just need to step away from the brand and think objectively on the implications of their ideas. At the recent BrightonSEO conference, Catherine Warrilow of Oxford-based Seriously PR outlined to delegates how to avoid PR own goals. I caught up with her to discuss further. The recent “Boaty McBoatface” incident was the
Communications professionals have had to become more rounded in the digital era. This means understanding how to use data analytics in PR. Data can provide the context in which great ideas can exist, according to Will McInnes, Chief Marketing Officer at social media monitoring and analytics tool, Brandwatch. In this podcast, Will outlines the value of
The PR industry faces a fight for relevance, but has never had a better opportunity to demonstrate its value to all areas of the business. The successful ones will be able to unlock budget from new business groups within their clients’ organisations. This is why the new #FuturePRoof community is a valuable and timely initiative.
The potential of a reputation crisis is just a tweet away. But with the right planning and execution, brands can come through a crisis in a stronger position. US political speech writing and business motivational speaking often references the Chinese word for ‘crisis’, which marries the words ‘danger’ and ‘opportunity’. While etymologists might question the
