Two reports came out this week that underline the value and opportunity for business leaders to communicate effectively in the current environment. I take a look at what Edelman’s 2021 Trust Barometer and Brunswick Group’s Connected Leadership reports mean for business leaders. Remember how many of us struggled to get senior leadership to communicate on
I was in a meeting with a company once that was concerned about the low level of Twitter followers it had and was considering using a bot to bump the numbers up. I told them straight not to do that. The followers would be fake, just a number, useless to the brand and – if
With so much crap on the Internet, how can you really stand out with quality content? For Lisa Myers of London-based Verve Search, the answer lies in truly understanding what appeals to audiences, then taking a different approach to content creation and seeding. I attended The Inbounder conference in Valencia recently, where Lisa Myers of Verve
As communications evolves at a faster pace than ever before, so client demands change rapidly. This requires communications professionals to have a wider skillset. In this podcast, I talk to Danny Whatmough, Head of Social, EMEA for Weber Shandwick, about the skills PR teams need in 2016 and beyond. Each year the Public Relations Communications
The magnificent City of Arts and Sciences in Valencia played host once more to The Inbounder conference. There is a truly A-list line-up for both days. Here’s what you need to know from day one… Key Theme One: Put your audience first A common theme emerging from the first day of The Inbounder conference was reiterating
