Category Archives: Data and Analytics

AI can’t replace us but we must work with the change

By 1 commentData and Analytics, PR, ,

I’ve been reading how Artificial Intelligence (AI) is going to replace PR jobs. I believe quite the reverse is true. Automating low-skilled, repetitive tasks will free many to do more meaningful, thoughtful PR. You can never replace human authenticity with robots in a people industry. I read this thoughtful piece on the PRCA blog around

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Will McInnes Brandwatch

Podcast: Data Analytics in PR with Will McInnes, Brandwatch

By Content Marketing, Data and Analytics, Online reputation, , ,

Communications professionals have had to become more rounded in the digital era. This means understanding how to use data analytics in PR. Data can provide the context in which great ideas can exist, according to Will McInnes, Chief Marketing Officer at social media monitoring and analytics tool, Brandwatch. In this podcast, Will outlines the value of

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