Category Archives: blogger relations training

Podcast: Influencer Relations – The State of Play

The role of influencers in the decision-making journey and how to best work with them continues to dominate discussion within PR and marketing. Recent studies, such as the Edelman Trust Barometer 2018 and this research from Prizeology, point to an erosion in trust between influencers and the public, where once they enjoyed good levels of

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Five Steps to Successful Influencer Marketing [Video]

Influencer marketing is high on the agenda of PR agencies and the brands they represent. But how many understand how to find influencers, how they work, when and whether to pay them, or the role of microinfluencers, for example? I’ve been on both sides having run influencer relations for B2B and B2C brands, and on

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Has PR lost the digital battle?

  After the digital land grab, PR agencies seem to be faced with a choice: specialise in PR or go all-out into multi-disciplined comms. Is there still a role for the middle ground? This recent post from the respected Altimeter Group argues strongly that PR has lost its seat at the digital table. Budgets that

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Embrace the micro-influencer

A brilliant interview with clothes retailer AllSaints reveals a major brand consciously aiming for mid-tier bloggers, proving that ‘influence’ is not all about size. Anyone who’s worked in PR will be familiar with the tiered system of influence. Naturally, PRs will pitch to media with the widest and most relevant reach first before hitting the

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Google issues disclosure and nofollow instructions to bloggers

Google has given bloggers very clear instructions on how to disclose interest when reviewing products provided to them by brands. PR professionals should know these rules when dealing with bloggers. Blogs could be hit by a Google penalty if site owners do not adhere to new best practice guidelines. In this Webmasters post, Google instructs

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SEO PR

As PR and Search merge, who should ‘own’ SEO?

The correlation between an organisation’s content and outreach, and its ability to rank highly on search engines is only getting stronger. PR may have thought it owns reputation, outreach and content, but is that assumed position under threat from SEO agencies? I have been fascinated and encouraged by the conversations within the search industry –

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