From expanding our use of words to practical ways to keep a healthy mind in a healthy body, there were some valuable takeaways from the latest TEDx Royal Tunbridge Wells talks. I played a small role in the team that brought together the fifth TEDx to be held in Royal Tunbridge Wells this past weekend.
Many journalists cross over to the ‘dark side’ of PR. As with any other career transformation, some succeed and some don’t. As someone who considers two years in the IT trade pressroom as my most valuable grounding for a further 17 years in PR, I want to discuss what a journalist can bring to the
In this podcast, I catch up with Bobbi Brant from Kaizen to discuss her views on how brands can use live video over social media to help their marketing. I also speak to Corinne Card from Full Story Media to discuss digital PR on a budget. Also, I give my viewpoint on key takeaways on the
Have you ever read anything online and thought “that looks familiar” only to find it was lifted directly from your website? That’s exactly what happened to me recently, so I asked around to see what tools were out there to identify plagiarised copy and the potential impact on search results. I am a fairly prolific
Be honest, how old is your LinkedIn profile image? This is a question I put to my Twitter community recently and for around a third, the answer was more than four years. We live in an age where personal online branding is critical to success or failure, so what does an out-of-date headshot say about us
I was in a meeting with a company once that was concerned about the low level of Twitter followers it had and was considering using a bot to bump the numbers up. I told them straight not to do that. The followers would be fake, just a number, useless to the brand and – if
What does your organisation do? How does your product or service help your customers? How do you present that information in plain English, or indeed, any language? This is an issue that many organisations seem to struggle with on their all-important ‘About Us’ page. Here’s how to write a solid ‘About Us’ page. Have you
Do communications professionals who bring experience from across the spectrum provide valuable experience or are agencies and brands better off hiring an area specialist? Do generalists have an identity crisis or does the PR industry need to update its perceptions? I asked my network for their thoughts. I met with an industry peer recently. While
Topical themes at the BrightonSEO conference (April 2018) included the continued rise of voice search, mobile search and perspective on the role of content. One key lesson that’s by no means new – but is certainly often overlooked by many brands – is that ‘less is more’ in content marketing. To give our content the
Just two in ten people will read beyond the headline, according to research. If that’s the case then congratulations for being here at all! Now get ready to learn the secrets of how to write great headlines… When we’re writing headlines – or any copy, for that matter – it’s key to remember our target
