Blog

Turn On, Tune In, Drop Out: Managing the anger of social media when social media is your job.

Working in media and social media means non-stop scrutiny of the news agenda. You don’t want to miss that newsjacking opportunity, that journo request, or that latest Google algorithm update post. The average Briton checks their phone 28 times a day, and let’s face it, social media has become an angry place. So how can

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Influencer Marketing: Life after Instagram?

In this podcast, I team up with Scott Guthrie again to discuss the current state of Influencer Marketing. We discuss what comes next if/when Instagram wanes as the chief channel for consumer-focussed influencers. We also cover authenticity in influencer marketing, with a look at Takumi’s research that claims many Love Island contestants’ followers could be

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