Blog

Business leaders must step up on digital – now more than ever

Two reports came out this week that underline the value and opportunity for business leaders to communicate effectively in the current environment. I take a look at what Edelman’s 2021 Trust Barometer and Brunswick Group’s Connected Leadership reports mean for business leaders. Remember how many of us struggled to get senior leadership to communicate on

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Being a digital nomad: Is it as easy as it looks?

Recently, a number of comms industry pros in my Twitter feed have been talking about the potential benefits of a digital nomad lifestyle. Fuelled by news stories like the Barbados Welcome Stamp, which gives people the opportunity to work remotely on the Caribbean island for 12 months, and other similar visas, many people are considering the merits of remote

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Podcast: Influencer Marketing in 2020

Eight Moon Media · Influencer Marketing in 2020 I gathered together two of the leading authorities on influencer marketing in Michelle Goodall, head of marketing for Guild, and Scott Guthrie to discuss the state of the discipline in 2020. We assess the findings of the CIPR’s State of PR survey, which was launched on 15

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Take a Tailored Approach to Working with Influencers and Micro-Influencers

I’m on both sides of the PR-Influencer dynamic. I ran influencer campaigns in-agency for big brands for nearly a decade, judge influencer award categories, and am also technically a ‘micro-influencer’ via my football culture site and podcast, Outside Write.  After some recent poor pitches, even from lead agencies, I am going to impart some tips

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