Basic Paid Media Training for PR Professionals and Agencies
As marketers and PRs increasingly find they have to pay to reach audiences with their online content, so paid media training becomes business critical. With so many paths out there to choose from, what’s the best approach?
Our three-hour Paid Media Training for PR Professionals and Agencies session demystifies the paid media landscape and will help you decide what options to consider, and plan for successful campaigns. We run through planning and options, then brainstorm your own opportunities and challenges.
The Paid Media Training for PR Professionals and Agencies session includes:
- Where Paid Media fits into planning, alongside Earned, Shared and Owned Media (often referred to as the ‘PESO model’)
- Jargon busting
- Planning for Paid Media: The journey, design and wording
- A/B testing
- Platform-specific ad options, including
- Google Ads
- Video placement
- Native advertising
- Affiliate marketing
- Tagging and tracking
- Content discovery platforms
- Ad management (Demand-side Platforms)
We are agency veterans so understand that everyone is pushed for time. That’s why our Basic Paid Media Training for PR Professionals and Agencies session is just three hours long and we will come to your offices, wherever you are.
About the trainer
Chris Lee is a freelance digital consultant. He has worked in digital marketing, PR and online journalism since 1998 across both business-to-business and consumer-focused industries.
Chris co-led the launch of Philips’ Male Grooming’s social media and content marketing worldwide, and has run blogger relations programmes for computer games manufacturer Ubisoft and premier online dating site, EliteSingles.
From 2013-15, Chris was Head of Digital Knowledge at global integrated communications agency Grayling, leading digital skills development for Grayling staff across more than 30 offices in more than 20 countries worldwide.
Chris has run social ad campaigns for Hilton Hotels & Resorts, as well as writing on advertising technology for the University of Westminster’s New Media Knowledge site between 2008-14. Chris also helped to promote demand-side platform Kenshoo in the UK. [Continues…]
What’s the cost?
Our Paid Media Training for PR Professionals and Agencies session costs £750+VAT, plus agreed transport costs if outside of London.
How do I book a session?
Please get in touch if you’d like to discuss setting up a session:
Email Chris Lee or call +44 (0)20 3289 3550